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Seen in Luerzer's Archive.
Everyone knows Orville Redenbacher as a brand synonymous with entertainment and movies. When we were briefed on Popcorn Chips being the "Evolution of Popcorn", the natural step was to own the evolution of entertainment. Thanks to Netflix, CraveTV and Shomi, people aren't just watching TV, they're binge watching it. We captured this phenomenon in our campaign to launch Orville Redenbacher's Popcorn Chips in Canada.
Below is the :45 online version and the :30 TV spot.