Tom Mednick - CREATIVE

Some of us got picked first (ahem), others picked last (ahem, ahem).

But in Canada, there's room for everybody to get picked. Because this team is big enough for us all.

If the scent of Gain Flings takes you to a massage chair, damn, you’re lucky. Just like Dave.

To promote the iPhone 11, Apple leveraged their partnership with the NHL and we leveraged that into having two of the game’s biggest stars have some fun with the iPhone a little hockey tape.

Partnering with the Canadian Red Cross, we designed a brand new, limited-edition pair of socks called “Major League Heroes”. These socks replaced the faces of hockey players with the faces of frontline healthcare workers. The socks sold direct to consumer through the Major League Socks official Website, while the campaign advertising “Major League Heroes” ran on Facebook, Twitter, and Instagram specifically targeting hockey fans. And all with a small budget of $900.00, spent entirely on media.

Advertising and Design Club of Canada

Applied Arts

Leading up to World Press Freedom Day, IFEX, a group that defends free expression around the world, launched “Leaders on Leaders” with executions in print, poster, social media, and OOH billboard executions.

In 2020, I helped launch a new national platform for UNICEF Canada, “The Right to a Childhood”.

For many Canadians, a happy childhood is something we take for granted. But so many children around the world lack basic necessities, and without food, water, or shelter, every day is a struggle.

We took a closer look at what those basic necessities really deliver, because childhood is something that should never be taken for granted.

Worth over 2 trillion dollars, Capital Group is one of the largest asset management firms in the United States. When they needed a B2B campaign to advertise their target date retirement funds to Financial Advisors, we gave them this. ”Retire that Thinking”. A campaign that challenged the clichés around both target date funds, and retirement itself.

#SPAREASQUARE won my partner and I Gold at the National Advertising Challenge and landed us a trip to Cannes.

The campaign helped everyone from people to other brands and even the government literally "spare a square" of their own media space to the Gutsy Walk for Crohn's and Colitis.

At the height of the COVID-19 pandemic, CIBC provided 30 million Aventura travel reward points to give frontline healthcare workers a well-deserved opportunity to recharge once travel resumed.

Webby’s - Honouree

ADCC - Merit

Marie Callender’s Frozen Foods wants to help #EndMomGuilt.

We created a pair of online videos that showcased real moms talking about a very real issue: Mom Guilt! 

We wanted to show moms that they’re not alone and we did just that: the views garnered over two million views and helped facilitate the conversation about Mom Guilt throughout social media. 

Seen in Luerzer's Archive.

Everyone knows Orville Redenbacher as a brand synonymous with entertainment and movies.  When we were briefed on Popcorn Chips being the "Evolution of Popcorn", the natural step was to own the evolution of entertainment. Thanks to streaming platforms like Netflix, people aren't just watching TV, they're binge watching it. We captured this phenomenon in our campaign to launch Orville Redenbacher's Popcorn Chips in Canada.
 

Luerzer's Archive. 

Named as one of the best Halloween Campaigns of all-time by Ads of the World. 

Plus, it's me in the Spiderman costume!